These include some of the largest, most influential and innovative marketers in the country across categories as diverse as travel, packaged goods, technology and healthcare.
MAA maintains strategic partnerships with premier regional and global organizations to uphold and advance advertising standards.
Promoting marketing effectiveness
Representing collective interests of marketers in managing agency-, government- and media- related challenges in areas of business environment, regulation and cost;
Promoting advertising self-regulation;
Creating a collaborative business environment for marketing together with agencies, media & regulatory stakeholders;
Advocating the complete and accurate disclosure of circulation figures by media proprietors by participating in the management of Audit Bureau of Circulation.
Acting as arbitrator or mediator in settlement of disputes arising out of communications-related transactions.
Eliminating all fraudulent, untruthful, misleading or otherwise objectionable advertising, increasing thereby the public confidence in advertising and in advertised goods and services.
Guided by five pillars—Engage, Knowledge, Membership, Communications, Research and Measurement—MAA drives sustainable growth and innovation, adapting swiftly to prioritize members’ immediate needs in an ever-evolving industry.
The MAA Constitution acts as a handbook of rules for the Malaysian Advertisers Association’s members. It defines the organisation and authority of the association and provides basic principles for members to adhere to.
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